DIESEL

Be a Follower

 

Our Instagram feeds make us think that an influencer’s life is a dream life. But is it? Come to think of it, the life of an influencer is much harder than the life of their followers.
So, the BE A FOLLOWER campaign is about taking back what rightfully belongs to all the followers out there: the effortless art of successful living.

Directed by Ali Ali

case study

DIESEL_SS19_BAF_7063x5008_CANNES6.jpg
DIESEL_SS19_BAF_7063x5008_CANNES4.jpg
DIESEL_SS19_BAF_7063x5008_CANNES2.jpg
DIESEL_SS19_BAF_7063x5008_CANNES5.jpg
DIESEL_SS19_BAF_7063x5008_CANNES.jpg
DIESEL_SS19_BAF_7063x5008_CANNES3.jpg
STILL-CLEAN_SS19_02.jpg
STILL-CLEAN_SS19_1.jpg
STILL-CLEAN_SS19_03.jpg
STILL-CLEAN_SS19_06.jpg
STILL-CLEAN_SS19_04.jpg
STILL-CLEAN_SS19_05.jpg

Photos shot by Toilet Paper

Previous

JAMESON - Must Be a Jameson
Next

GOOGLE - The Magic is Back